Saturday 18 December 2010

Market Research

In order to carry out some primary market research, we've decided to create a questionaire, and have people fill it out, to see if we can get more of an idea of our target audience, and what they would like to see in our OTS.

These are some possible questions;

  1. How old are you?  15-18   18-21   21+
  2. What is your favourite genre of film?   Crime    Romance   Action
  3. What time period of film most interests you?   1950's   1970's   21st Century+
  4. How regularly do you go to the cinema?    Once a week   Once a month    Few times a year
  5. Do you have a Job?    Yes    No

More questions will be added as I think of them, I may also need some group input to help make the questionaire effective.

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