Target Audience Research - Focus Group

The group decided, for some audience research, one of the best ways to gather some information would be to show our initial live action footage to a small group of people.

The people we used were a small group of media diploma students, aged about 15-16. We also gave them a questionaire, and asked for their comments on the footage, which were genrally good, with a few constructive critisims. This is the feedback we recieved from the questionaires.


Comments on Location

• Works very well for the plot/genre.
• Created a good atmosphere.
•  Could of been filmed with less of the public in the background.

Comments on Footage/Plot

• Contains a few continuity errors - Necklace, Extra actors etc.
• Plot was very interesting and grabbing.
• The hiding of the characters faces was very effective, as it creates the sense of mystery.

Comments on Camera/Editing

• Many of the angles used were interesting and well used.
• Some people said the camera was shaky at points, some people liked this in parts, such as the beginning of the film, whereas some did not.
• The black and white effects recieved very good comments - It added a great feel to the film.

Once the OTS is completed, we will try and show it to the same group of people, and see what their thoughts and comments are after everything has been added.