Our Target Audience

So, our group has decided that the main target audience our Film Noir is trying to reach is the stereotypical male office worker aged 18-40 who we would describe as "Needing a little more action in their life"
Seeing as our film would be quite action packed, based on idea's from James Bond e.g slick characters, glamourous women and fast paced action, we've figured that these are the type of men we wish to target.

The two most predominant audience theories we are following would be the hypodermic needle theory: the idea that our audience accept the media and it's messages, and the Obstinate audience theory, the theory that the audience select which messages to accept, and that they also influence the message itself.
The two-step theory could also come into place, where the more the viewer discusses the film with other people, the more likely his views on it are to change.

I'd believe instead of our audience would be more interactive than passive, as our film would possibly leave subtle clues and decoys that some viewers may want to follow, although it would not be necessary for the film to make sense.

In relation to the NRS social grades (http://en.wikipedia.org/wiki/NRS_social_grade) I'd reckon our target audience would be skilled working to lower middle class. Conventional film noir usually aimed for the lower middle to working class, but have now become more classy and aimed at the older generation, closer to middle class.