The two step flow theory is the theory that the viewer personal influences could be affected by other viewers of the media and vice versa, such as a film: if one person watches and likes a film, and then discusses it with another who watched the same film, who did not, they may discuss it and change each others views.
I believe that this could relate to our target audience, as if our film is based at office workers, a single man ( called the opinion leader in the theory) could watch it and enjoy it, and go back to his office the next day and tell his co-workers, who may become interested in it due to the single colleagues opinion.
Another aspect of this theory is that people opinions could influence other people's behavior, as exampled in the James Bulger case, and I think this would relate to our film classification ( Matt has done some research into this, head over there :( http://asmediastudiesmattarmes.blogspot.com/) as we are thinking as placing our film as a "15"
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