It's obvious that different types if people like different types of media, but of course some are made to be more engaging than others.
Detective and crime dramas were created to try and engage an audience, whereas a soap does not require near as much effort to watch.
But I think some people enjoy watching non engaging TV, as that is one of the points of TV, to be able to escape reality for a bit and get consumed by something entertaining, that does not have a massive effect on your life.
This reason can be related to the intellegence of an audience. Just because someone is very smart, doesn't mean thet have to watch crime dramas and quiz shows, as they themselves may have had a hard day at work, and wish to escape reality and not use as much brain power as they have throughout the day, this could work the other way round, a normal working class person could watch crime dramas and quiz shows to try and prove they are smart.
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